When customers are asked why they choose DURAFLOR, the answer consistently comes back to our people. Our team combines strong industry experience, in-depth product knowledge, and a proactive approach to service, ensuring customers receive clear, practical guidance at every stage. This people-led service, aligned with the demands of the UK commercial flooring market, is what makes us a trusted flooring supplier and long-term partner.
We understand the realities of project budgets and timescales, which is why we make sampling straightforward and decision-making faster. Our focus is on providing reliable, design-led flooring solutions that meet your aesthetic goals without compromising practicality or cost control. Rather than offering impractical, short-lived trends, we supply proven, in-demand designs that are immediately available and built to perform. The result is a combination of inspiration, strong value, and a consistently high level of personal service from a team that understands commercial flooring.
Creative thinking inside the box from Duraflor.


We guide you through a project from start to finish, and are always available to provide additional advice once the floor has been laid. Read OUR STORY (below) and learn about our FLORSUPPORT Service, to understand how we are able to make your projects so much easier.
He then moved into Carpet Tiles in the early days of carpet tiles. These were becoming a popular commercial alternative to rolls of sheet carpet, which had been the norm. Our founder saw the need for customer support and service in the flooring industry as a whole, with better technical advice on products, and services that enabled projects to be delivered within time and
site constraints. So in 1985 he set up his own distribution company to service the sector better than ever before.
This business grew, his sons and other family members joined the business and by 2000 the Duraflor brand was established.
Continued hard work and dedication saw significant growth, and in 2012 a specialist carpet tile company CTS in Leeds was purchased, which enabled Duraflor to grow into a national entity with showrooms in London and Leeds and strategically placed warehouses in the UK.
We remain a family-run business, now under second generation management, and we remain true to the core values at our inception – Customer Dedication, Friendliness and Trust.



Sep 2024
Elevate Your Space with MOMENTA II MOMENTA II is the latest addition to the DURAFLOR range, meeting the needs of modern commercial designers and flooring…

Nov 2023
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Nov 2023
PROGRESSION GETS A NEW LOOK PROGRESSION II is the successor to our very popular PROGRESSION Range - with a refreshed colour palette and more design…