If you or your client works in an office that frequently has external visitors, the trend towards wayfinding signage will be of interest to you. Perhaps even more true now that more people are working remotely sometimes, meaning you or your client might have fewer people in the office who can escort visitors around.
Wayfinding signage has long been important at commercial sites but digital wayfinding signage is becoming a popular choice. This blog looks at why digital wayfinding signage is the latest commercial interior design trend.
Wayfinding signage is a way to help staff and visitors work out where they need to go. It can include maps, signs, and posters. More traditional static wayfinding signage has been used for a long time in commercial interior design but is no longer serving the needs of modern offices. Things can change quickly, and outdated static signs displaying incorrect information can cause confusion and waste time.
On the other hand, digital wayfinding signage is dynamic and can be updated immediately whenever information changes. For example, if your teams move locations within the office, digital signage can be instantly updated to reflect this. Replacing static signs takes longer and costs more.
You might be wondering if it’s really worthwhile to incorporate digital wayfinding signage into your next office fit-out. There are plenty of advantages to investing in this type of signage.
Digital signage is dynamic, clear, and noticeable. You’ll immediately give visitors and guests the impression that the office is modern, conscientious, and forward-thinking.
Save time and money
If your digital wayfinding signage needs to be updated, you don’t have to cover the cost of printing new signs. It also saves time – updates are quick, there’s no need to hang a new sign, similarly members of staff won’t need to give up their time meeting and escorting visitors.
Monitor visitor data
A hidden benefit of digital wayfinding signage is that you can use it to track visitor data, understanding which parts of the office are visited most and the routes visitors take to get there. This can help with planning the layout of an office and can help with your next office fit-out.
Make navigation easier
Digital signage makes navigation much easier. You can display 3D maps or show suggested routes to particular areas. You can also show accessible routes. This makes navigation easier for anyone who isn’t familiar with your office layout, whether that’s a visitor or a new member of staff.
How flooring can help
It goes without saying another great way to help people quickly orientate themselves is through flooring. We wrote an interesting article on using flooring for just that a little while ago.