Beyond ABW: Neighbourhood Based Choice Environments (NCE)

Office space solutions - neighbourhood choice environments

Many businesses have switched from traditional office design solutions to ‘Activity Based Workplaces’ (ABW). In recent years, this idea has morphed into ‘Neighbourhood Based Choice Environments’ (NCEs), touted to boost productivity and creativity. What do these trends mean for you and your business?


The days of segregated cubicles, tired shared kitchens and endless, depressing rows of desks are gone. In recent years, businesses across multiple industries have started adopting Agile methodologies, and have been rethinking their workplace environments accordingly. One standout workplace design movement is the disruptive industry trend of ‘Activity Based Workplaces’ (ABWs) – these are now widely accepted and employed all over the world.

A few trailblazing companies have taken this concept even further with Neighbourhood Based Choice Environments (NCEs) – a movement towards team-based ‘homes’, rather than centralised, activity-based spaces. What could this trend mean for you and your business?

1. So what exactly is an NCE Solution?

The core concept behind developing an NCE office space is the idea of creating neighbourhoods, or ‘homes’, for individual teams to work from. This means employees have the benefits of their own space, but aren’t hemmed in or restricted to individual floors, spaces or rooms. Having a central base where employees are able to catch up, share ideas and connect with each other gives them a unique sense of identity and camaraderie which is missing in many hot-desking or ABW environments. Many businesses separate these ‘homes’ with different flooring, which helps to create a certain differentiating visual aesthetic between areas that teams get to know and begin to associate with positive feelings.

2. Are they worth the hassle to implement?

Many business strategy and psychology experts speak about the difference between ‘fixed mindsets’ and ‘growth mindsets’. There is absolutely an enormous differentiating factor between offices where everyone troops into their assigned desk, seeing exactly the same sights and walking the same routes, every single day. It quickly becomes dull, and the workforce can lose their energy. The sense of movement and energy that NCE solution brings have been proven to show links to boosted creativity, innovative ideas and positive associations with work. The key benefit is that unlike hot-desking or co-working, you don’t lose the sense of comfort or familiarity. You have a ‘home’ to return to – you’re just not stuck in the same part of it.

So it may seem the answer is: yes, NCEs could be an out of the box solution to your office design needs. Vinyl flooring or carpeting is a relatively hassle-free way to divide your office into functional clusters, without blocking off or disrupting areas with a complete office redesign. Depending on the space you have available, you could use a feature wall as a focal point or meeting place too.

3. Practical tips to transform your office

– Open up your environment.

– Think about where it makes sense to place your ‘homes’.

– Which teams work well together?

– Does it make sense for an engineering neighbourhood to be located next to marketing?

– You can place handy communal hubs around commonly accessed areas, such as the printers.

– Consider separating different hubs with distinct flooring. This is an easy way to give homes bespoke visual identities, leveraging our evolutionary bias towards familiarity and the importance of your work ‘family’.

– Flexibility is key.

– Be prepared to consider new ideas, let your workplace adapt organically – and watch it thrive.

Why winter is the best time to get your commercial flooring redone

Redoing commercial flooring in winter

Sorting out your commercial flooring now can have a huge number of benefits, which you probably didn’t even consider.


With the nights starting to draw in and the weather getting colder, most people have a set number of priorities around winter, which usually involve thinking about Christmas and trying to stay warm. However, winter is also the best time of year to get your commercial flooring redone too!

1. Get your interiors sorted before peak Christmas trading times

Any business which is customer facing / retail focused is likely to see an increase in customers over the Christmas period. This is often a great time to capitalise on the additional footfall, as you have far more potential clients, which you can turn into paying customers. Customers always react well to an interior which looks new and has been designed well, so giving your business’ front of house a new lease of life should help you to increase the amount of trade you do, as well as giving customers a better impression of your brand.

2. Your staff will appreciate it more

In the summer months, your staff are likely to be happier and more motivated to work due to the additional sunlight and the pleasures that summer brings. Equally, many people are prone to seasonal affective disorder, which means that their mood is likely to be brought down by the cold weather and the lack of exposure to sunlight. As such, getting your office flooring redone (without too much disruption) can give your employees a boost in motivation. They may well appreciate having a nicer interior in which to work, and this boost in their positivity and mood could be higher relative to the renovations being undertaken in the summer.

3. An opportunity to ring the changes

A new commercial flooring design also presents a chance to change working practices, creating collaborative spaces and other such activity based workplace solutions. This being done at a time when collaboration is likely to be greater, can mean that new practices are fully adopted by the New Year. If plans are far beyond a simple refresh to show the organisation cares about the office environment, it is worth considering how to make sure people won’t hate the transition, even during the build up to a festive season – especially if a more open plan approach is being considered.

 

The great office flooring debate: vinyl tiles vs carpet tiles

Vinyl tiles vs carpet tiles

Looking to refresh your commercial flooring? We help with the age old consideration vinyl tiles vs carpet tiles.


Vinyl tiles or carpet tiles can be a remarkably cost-effective upgrade to an office, particularly if you eschew hardwood floors in favour of one of these. But which is most suitable, of course there isn’t one clear winner, but there are some considerations of note when it comes to making the decision vinyl tiles vs carpet tiles.

Vinyl Pros

Vinyl is an affordable and flexible commercial flooring option that has proven an enduringly popular choice for businesses around the world. Whether you opt for the more affordable vinyl composite tile (VCT) or more natural-looking luxury vinyl tile (LVT), the are plenty of benefits.

– It’s easy to install with no need for grouting, as the flooring is generally laid down in strips with an adhesive. For even faster installation, a looselay product such as Axis is worth considering – easy to install and providing a luxury natural wood finish.

– Most types of vinyl flooring will offer a similar aesthetic to hardwood flooring for a fraction of the price.

– Easy maintenance and durability are two of the primary reasons why so many businesses opt for vinyl flooring. It can also take a significant amount of foot traffic. Look for elements such as a Topguard PUR coating to increase scratch and scuff resistance.

– The fact that vinyl is such a hygienic covering is also a key reason for choosing it. It’s quick and easy to wipe clean and won’t collect dirt and germs, as carpeting and natural alternatives sometimes do.

Vinyl Cons

– Vinyl doesn’t have the warmth of carpet (a natural insulator) or the same level of comfort underfoot. Due to its popular use in corridors and waiting rooms, it might also be perceived as more of a cold and sterile option.

– Vinyl will never be able to match the noise absorption levels of carpet but having said that, there is a lot that can be done to address this. One recommendation is using sound-insulating underlayment (consider specialist levelling compound), if the environment dictates are more prudent approach to impact sound.

Carpet Pros

Carpet is particularly popular in offices going for a ‘warmer’ aesthetic, and with modern modular commercial carpet tiles, you can achieve the look and feel of carpet, but retain the convenience and flexibility of vinyl.

– Carpet tiles are incredibly convenient for office spaces, as individual tiles can be easily be swapped, removed and replaced for maximum, modular flexibility.

– As tiles can comfortably be removed without having to rip the whole carpet up, it allows easy access to raised floor sections.

– An environmentally friendly option due to their construction, carpet tiles also save on waste during the life of the carpet and due to its modular nature during installation versus a broadloom alternative. This environmental benefits are furthered when a random-lay carpet tile is chosen, especially one with high recycled content, stain resistant properties and high tuft density.

– Carpeting provides exceptional insulation especially for ground floors, because it retains warm air.

– Carpet tiles will absorb sound instead of reflecting it, making for a quieter and more productive working environment.

Carpet Cons

– Carpet is not as easy to clean as vinyl, and it demands more attention.

– If the carpet tiles have been laid poorly, you can notice visible seams. It also goes without saying that close attention must be paid the wear rating classification – ensure the carpet tile is for commercial usage, to avoid a poor appearance over time.

Conclusion – it doesn’t have to be vinyl tiles vs carpet tiles

Ultimately, either option has its benefits and drawbacks; there is no right or wrong choice here. It will depend not only on the specifications of your business but on your own personal tastes and inclinations. Of course in a modern office, which is open plan and where consideration is given to zoning and or where the designer is mind-full of activity based workplace trends (ABW), there is every chance both types of floor covering will be considered. Carpet tiles or planks and vinyl planks or stone effect tiles can now seamlessly transition, creating effective way-finding, activity zones or just simply a stunning design.

 

Feature image: a great example of combining vinyl and carpet by Office Principles.

Why Duraflor’s new Hexxtile range is causing a stir

Hexagon carpet tiles in office

Our new Hexxtile range is becoming increasingly popular, and it’s not difficult to see why. In this article, we discuss some of the benefits that Hexxtiles can bring to your office.


For the vast majority of companies, flooring and carpet tiles are just a necessity, a way to keep the concrete floor covered. However, at Duraflor we know that commercial flooring can be so much more. The right flooring in your office can help to boost productivity, improve the happiness of employees, and is essential when trying to make a good impression on new clients. With the rise of resimercial designs, the use of zoning in offices and interior designers considering the psychology of colour, flooring is an area that every business should give some thought to.

1. Creativity

The new Duraflor Hexxtile range is one way in which we like to think about flooring a bit differently. As a range it allows you to design your floor in a far more creative way than other flooring options might offer. By adding distinct backgrounds, or subtly accentuating patterns within your office, our large range of tiles, from both our Hexxtile Progression and Hexxtile Bright Ideas ranges, can really bring an office to life. Aside from colours and designs, there are other benefits that our Hexxtile ranges offers.

1. Pricing

Traditionally geometric designs have been expensive due to their more complex design, manufacturing, and fitting needs. However, we have ensured that our range will easily fit into a normal office flooring budgets, so that you can be sure you are getting the best deal available without compromising on the quality.

2. Heavy wearing, with great longevity

We ensure that all products within our Hexxtile ranges are heavy wearing, meaning that they are suitable for any part of your office or commercial space. As such, you don’t have to limit your designs to areas of lighter footfall. This means that you can create designs and also have an excellent office flooring solution in whatever space you want.

 

For more information on our Hexxtile range, visit the Hexxtile product page.  If you want to discuss how best to incorporate Hexxtiles into your commercial flooring design, or to discuss any other flooring needs, do contact us – we also offer advice and guidance on how to fit your flooring, as well as calculating how much product you need, depending on your floor area.

Utilising colour as a wayfinding tool in your office

Using colour as a way finding tool

One of the most innovative aspects of modern design is that of the concept of wayfinding. This is a process by which designers can guide workers, visitors and the visually impaired around a space. By using coloured flooring to create pathways and points of interest, you’ll create a more accessible working environment.


Wayfinding is the science of guiding occupants through a building using colour. When it comes to commercial flooring, a design choice you make can either help or hinder those using the office, especially those who may be in some way impaired, allowing them to quickly and easily understand key areas such as fire exits, workstations and toilets. Wayfinding is particularly useful in healthcare environments, where unwell patients and visitors need clear and direct guidance through what can be an unfamiliar structure.

Green for go

Installing green tiles amidst more neutral tones creates a pathway that people will naturally follow. This is useful when creating paths to workstations or rest areas such as cafeterias. Combined with traditional signage, this ensures no newcomers will ever get lost on their first day – and also subconsciously encourages people to head to the areas you most want them to visit.

Yellow for caution

Experimenting with yellow to inspire caution is useful in an office environment. While red should be reserved for dangerous areas and exits, yellow is the perfect choice for smaller hazards such as steps and raised platforms. A yellow horizontal strip creates a clear barrier where office workers will stop and think before continuing, reducing their risk of trips.

Red for no

Red, the colour of danger, also works well when used as a single horizontal line at key points such as fire exits. Red immediately prompts a pedestrian to stop and assess the situation, so it’s a useful colour at both dangerous points and at rescue zones such as fire extinguishers.

Link up your lines

For wayfinding to be as effective as possible, it is important to consider linking floor tile patterns with a visual key that users grow familiar with. If your main desk area is predominantly one colour, create a pattern that leads towards it and utilises that colour. Adding a line on your walls can also help wayfinding – especially in larger office spaces or commercial environments.

Obviously, wayfinding requires more than just flooring. However, with the right choices in key areas, you can create a commercial environment that is highly accessible and therefore more productive. Even smaller offices benefit from the warning tools visual wayfinding can offer. Combine coloured flooring with smart visual cues on walls, perhaps using a feature wall, to give your occupants a space that makes sense from the moment they first enter.

Entrance Matting: What makes it a Popular Commercial Flooring Option?

Entrance and barrier matting

Many think of entrance matting from an aesthetic perspective. However, it is worth mentioning that aspects such as safety, maintenance cost, the durability of the entire building flooring, and the image of the commercial organisation, also play an important part.


When you enter into a commercial building, especially in a rush, you hardly notice the flooring as you are preoccupied with what brought you there. However, a commercial building can create a good first impression on its visitors by just investing in the right entrance matting. When deciding on the option to adopt, you should bear in mind the following considerations.

Maintenance costs

A report published by MCB UP Ltd stated that cleaning a commercial building accounts for six percent of the overall cost of maintaining a building out of which 40 percent of that fraction is attributed to cleaning alone. A proper entrance matting system can reduce this cost by containing up to 95 percent of dirt before it spreads to other areas of the building.

Functional relevance

Dirt Removal

One of the main functions of entrance matting is to eliminate as much dirt or debris as possible before it spreads to the rest of the organisation’s floor.

Safety

Many commercial buildings have polished flooring surfaces in their entrance way which present a safety issue. To reduce the risk of liability from such safety concerns a superior matting product is a compulsory requirement. Entrance mats should have a high moisture or water absorption rate especially in rainy areas with a lot of traffic.

Durability

Longevity of your interior floor depends on how well it is protected right from the entrance. Dirt and moisture from peoples’ feet can cause scuff marks on the floor which in the long run can be detrimental to the aesthetic appeal of the building. It is therefore worth considering both an entrance system and then a barrier tile before foot traffic moves onto the rest of the flooring scheme.

Image of the business

What clients or public think of the business or organisation is equally important as what it actually delivers. Good entrance matting should effortlessly help in this regard.

Ease of installation and cost

The Entraguard System from Duraflor satisfies both a cost and ease of installation need. EntraGuard solves the limitations of traditional matting by removing the need to provide templates and the costs and delays associated with bespoke manufacture. It is in stock for next day delivery and is simple and easy to fit. Duraflor also offer a strong selection of barrier tile designs and colours, which add that extra style as well as protection to entrance ways.

Common office and commercial flooring mistakes

Good office design can increase productivity

In this article we discuss the most common office and commercial flooring mistakes, and what you can do to avoid these, helping you to get the most from your flooring.


There are very few surfaces that get as much wear and tear as office and commercial flooring. From the constant foot traffic, combined with the wheeling of heavy equipment trollies and the amount of coffee and ink that will be spilt, office and commercial flooring often requires continuous maintenance, and frequent replacements. Ignoring the upkeep of your floor can cause safety hazards, and its neglected appearance can harm the morale of your employees, as well as put off potential clients.

At Duraflor we understand the importance of finding a flooring solution that is within budget, doesn’t come with huge installation costs, is aesthetically pleasing to those in the building, and is hard wearing enough to make the purchase economically viable. Here are a few common mistakes we have noted that you might want to avoid:

1. Concentrating only on initial cost

While everyone likes to get a bargain, going for the cheapest option may not be the best case scenario when choosing office and commercial flooring. If your office experiences heavy foot traffic, choosing Class 33 for Vinyl and Carpet Tiles is a minimum, and paying close attention if you are choosing a carpet to the yarn type and structure will also be a key consideration. We highlighted these considerations in more detail in last week’s blog.

2. Forgetting that different areas have different uses

When looking to completely remodeling your commercial environment, it is well worth considering that different areas of your space could have different uses, and therefore it may be worthwhile investigating how different flooring options can be used to accommodate this. For example, carpet tiles may be ideal for heavy traffic corridors and the main office floors, while vinyl tiles or sheet vinyl might be a natural fit for areas where you might get spills etc.

Of course modern design goes far beyond this, and consideration may need to be given to creating the right atmosphere for the zone you want to create, thinking about the best type of flooring for collaboration zones, fun zones, quiet zones and private zones.  While colour plays an important role in this so does acoustics, aesthetics, textures and the more mundane maintenance considerations – flooring is only a part of creating the right atmosphere, but an important one.

3. Committing to only one colour or design

One of the advantages of tiles, be it vinyl or carpet, is that you can easily incorporate different colours into your office floor without any additional hassle. By using different colours, you can ‘section’ or ‘zone’ your areas, which helps to define different parts of the floor space. Many companies use zoning to increase productivity and efficiency within the workplace, as the associations between a colour, a defined area and a specific task help the mind to focus on completing that task in that area – red is often used in more high intensity areas, whereas blue can be used to help produce a creative atmosphere. We discussed colour and how it helps productivity in a little more detail in a previous blog.

Another approach to zoning which is more subtle, is to consider the Freedom Collection from Duraflor, with this range Duraflor offer 5 different designs but all from the same yarn banks.  With the Freedom Collection you can choose a colour and more subtly transition your office floor scheme with different design options, not to mention the longevity you get when choosing a flooring product with such a tightly structured yarn construction and enhanced maintenance benefits.

The Freedom Collection comprises the following ranges – Bark, Storm, Rainfall, Pavement and Compound.

Commercial flooring options – delving into the detail

Office trend - Momenta Argento in an open plan activity based work environment

Selecting the right flooring for a space can help create an ideal environment for both visitors and employees. We delve into some of the more detailed considerations.


When it comes to the workplace, functionality is as necessary as aesthetic appeal. Cost, ease of maintenance, speed of installation are all obvious concerns, in this article we look to provide more detail around some of these important considerations .

Luxury Vinyl Tile considerations

A vinyl tile floor is often installed in commercial settings where high traffic is a constant, or where a clean or static-free environment is desired. It is also true that vinyl flooring has more depth and texture today than it did a generation ago, so it can give you a real hardwood look, but with greater environmental, cost and maintenance benefits.

Look for a wear rating Class 33 as a minimum – heavy wear commercial (note Class 34 is for very heavy wear, and should be considered for multi-purpose halls and department stores). For a general industrial environment, where there is possible vehicle traffic and workers standing rather than sitting, Class 42 is what you should look for. Both the Duraflor AXIS range and Momenta range meet this criteria, as well as providing attractive designs.

A good surface treatment is also a consideration, you might see PU or PUR included in a specification. PU is a lighter weight of polyurethane; PU ranges are likely to require a polish/sealer in the future to protect them and keep them looking like new, especially in commercial applications. With PUR the polyurethane has been reinforced by applying a higher-weight, top-quality polyurethane that has been UV-cured. A PUR floor should provide a polish/sealer-free maintenance regime for the life of the floor.

At an average of 2mm thick, LVT is significantly quieter to walk on compared to tiles, wood and laminate. As the thickness of the vinyl increases the sound becomes subdued. High traffic areas would require a thicker tile to guarantee sound and wear prevention.

Commercial Carpets Tile considerations

Carpet Tiles are also known to be a good noise insulator, which is one reason why they prominently feature in the list of the most popular commercial flooring options recommended for call centres.

Depending on the designs chosen, they can add luxury, pops of colour and provide effective zoning in floor schemes – enabling designers to me much more creative with textures and colour. In the same way as LVT has advantages over natural alternatives, carpet tiles have advantages over broadloom carpet, being easier to replace, resulting in less waste etc. This is especially true when the design chosen is random lay, but the soil hiding properties of the design may also be a key consideration for heavy traffic areas.

Again it is important to look for a Class 33 heavy contract tile. It is worth noting the more structure the yarn has, the higher likelihood of better floor performance. Antron in a detailed document about yarn construction, state it is a commonly accepted industry practice to recommend 100% loop pile styles for heavy traffic installations. That isn’t to say that cut pile is not suitable for widespread commercial use, but cut pile carpet tiles are more ideally suited for boardrooms and meeting rooms, in addition to general office environments, as they will provide a softer more luxurious feel.

How Duraflor can help

Many of our clients look to combine LVT, Carpet Tiles and Sheet Vinyl, depending on the different usage areas in a building, and their budget and flooring requirements of their client. Duraflor are able to advise on which products are most suitable for each application and provide a comprehensive selection of popular designs across each flooring category.

Rethinking the workplace with Activity Based Workplace solutions

Activity based workplaces

Activity Based Workplace or ABW solutions are on the rise, powerful catalysts for organisations to rethink how they are aligning their working environment with their strategic and cultural goals and objectives.


Providing workers with the freedom to choose when, how and where they are working can help them to become more productive, engage them in their work and boost their effectiveness and productivity. A deceptively simple solution to workplace design, ABW takes into account the effect personal tasks and preferences have on performance. Workers feel supported most when they have a range of workplace settings and technologies, coupled with a culture of collaboration and trust.

ABW puts the focus on people

When you create a working environment that is organised for a more enjoyable, productive and organised way of working, you provide the perfect circumstances for each worker as well as for the culture of the business. Whether people are gathering together to share knowledge, creating content, working on new designs, or developing new prototypes, workplace design should be more about the people who will be working in it than the building itself.

What goes into an Activity Based Workplace?

The very nature of activity-based workplaces means there is no ‘one-size-fits-all’ approach. How you design your ABW will depend entirely upon the activities that take place in the workplace you’re creating. As an example, consider a standard open-plan office that would generally be designed with standard desks, each occupied by a worker. The jobs of all those workers are likely to vary considerably, yet aside from the occasional difference in computer equipment, every desk is the same.

All activities are carried out in exactly the same environment, despite the fact the needs of the workers in each are drastically different. Some may collaborate as a team, other may need to concentrate alone. Some may require a lot of light to work on designs, or a temperature controlled environment for the equipment they use. The permutations are endless, yet the environment given to all activities is exactly the same.

By optimising the workplace to provide activity-specific areas, the design of the office is actively contributing to productivity as well as job satisfaction and the cohesive functionality of a team. Creating a circular desk for individual teams to sit around, all facing inward towards each other, will boost their communication and engagement. Having one corner with floor to ceiling windows to let in as much natural light as possible will improve the design team’s creativity.

Why ABWs are so effective

An effective ABW creates ‘zones’ for each activity that takes place, specifically designed to make that task as easy and effective as possible. One of the simplest ways to do this is to choose the best flooring option for each activity and use it to clearly delineate the purpose of each area. Even if all tasks require the same type of flooring, colour variation can achieve the same thing.

And yet there’s more to ABW than a hot-desking approach or simple open floor plan. Environmental factors can be tailored to tasks in subtle but essential ways, from tweaking the acoustics to supporting communication through layout, providing unlimited digital connectivity or paper-free zones that help you reduce waste and promote a green ethos.

Employee health and wellbeing can be improved by providing relief for the specific stresses and strains that come with everyday tasks. Meanwhile, workers find greater job satisfaction and motivation when they feel their environment is actively helping them in their work, rather than simply being a place to occupy space.

Instagram ideas for interior designers

Instagram ideas for designers

It’s no surprise that designers love Instagram. This highly visual social media platform combines aesthetics and communication, making it the ideal forum to share ideas and inspiration while exploiting visual marketing to build a brand.


Instagram is built for image-centric content that showcases your use of colour, materials and design in a commercial context. More importantly Instagram lets you broadcast your portfolio prospective clients.

Build your brand

Instagram is the fastest growing social media platform, with over 300 million active users every day. Instagram for Business allows you to interact directly with your audience to build authenticity, trust and credibility. Humanise your brand using a distinct visual style – font, colour and high-quality images – to curate an image and culture that adds value for your customers and invites them to share your brand experience.

For example, play up the natural textures of products by shooting at unusual angles or in tight close-up, urging your followers to see your designs with fresh eyes.

Connect with your community

Get the balance of your content right and you’ll build a community of followers who are all potential clients. Instagram’s new promotional tools mean that your marketing is less obtrusive and more inclusive, allowing you to communicate seamlessly with your followers.

Use Instagram collections to curate your content and keep an eye on the competition or build a mood board that can inspire your followers and deliver the inspiration behind your latest designs.

You’ll need to test and experiment with frequency. 5-7 consistent posts a week is a good place to start, before you start moving beyond product-centric images. Humanise your business with employee or event images, add videos and Boomerangs and try design centred inspirational images using specific products to deliver a message that moves beyond your business.

Optimise your presence

Once you’ve started to establish your presence on Instagram, you’ll need to start optimising your account. First, seek out the influencers in your business and start building a relationship by sharing their content and encouraging them to share yours – you’ll establish greater credibility with your followers and drive up to 10 times more conversions when you leverage their power.

Next, utilise hashtags and site features including Collections and the popular Explore feature to leverage the power of Instagram to promote, improve reach and achieve your goals. Never underestimate analytics to help you measure the effectiveness of any given post – Instagram is already working on a suite of features that will supply users with invaluable consumer information, giving you the numbers for Insta-specific RoI to back up your usage.

As more businesses chase the Insta-experience, optimising your visuals to appear Instagram worthy is where your commercial design business should be at. For example a picture of the herringbone parquet you laid in your new studio may be worth a thousand words.

Duraflor have a very well received Instagram account that is designed to inspire and inform our customers why not take a look.